When I first started SEO, there was only one major SEO-specific tool on the market. WebPosition Gold was the standard for SEO professionals at the time. WebPosition Gold (WPG) is also referenced, so you can run ranking reports, analyze pages against your knowledge base (which costs extra to update and subscribe), and help you rank phrases. You can create a "guide page". Overall, it was a pretty sophisticated tool at the time. Many people at the time felt that this tool was enough to SEO their site. And in the less competitive pre-Google world, this tool worked pretty well.
Until you don't. Rarity indicates that there are ghost mannequin effect service winners and losers Google's front page has a finite number of lists. Not everyone who wants to rank by a particular keyword or phrase can reach their goal. Even if you have a tool that can perform all your SEO tasks, if more sites are using it than on the list, no one will be ranked on the first page. advertisement Continue reading below Don't get me wrong. There are literally billions of queries, each with its own set of results. You can succeed in SEO without ranking to the top "money" keywords. However, the ranking of the top keywords is what everyone wants. And not everyone can rank on the first page of the most popular and profitable keywords. And if everyone is using the same toolset to try to rank, there will be many sites left behind in the cold.
The tool is just a tool The current purpose of SEO tools is to make our lives easier. Tools can save you time by performing tasks that used to take a lot of time. A good example is a crawler tool that provides insights into each page of your site and provides analysis of problems in the page code. Previously, each page had to be analyzed individually. For small sites, this was never a problem. advertisement Continue reading below But for a site with thousands or millions of pages, analyzing every page individually can be difficult, if not impossible. Tools enable impossible tasks. However, the tool does not give us a silver bullet to rank our site. If you don't understand it, SEO has no magic bullets anyway. SEO is not rocket science.