Editor's introduction: There are many players on the stranger social track trying to compete for a place, and Soul is one of them. As Soul proposed the concept bulk sms service of "social metaverse", people in the industry are also curious: Is this idea really possible? In this article, the author analyzes and evaluates Soul, a social product, let's take a look. 1. Experience environment Elimination is innovation | soul's efforts to social metaverse! 2. Market Background Recently, the author found that the concept of the metaverse is constantly popular, and the acquisition of Activision Blizzard from Microsoft for $68.7 billion has once again detonated the metaverse. From the acquisition of PICO by Byte, the bulk sms service renaming of Facebook to Meta, and the acquisition of Black Shark by Tencent, the giants’ repeated shots have ignited the enthusiasm of the market, and the emergence of various concept stocks has attracted many companies to follow suit.
At the same time, in early 2021, Soul proposed for the first time in the industry to build a "social metaverse". If the metaverse is the next stop of the Internet, then bulk sms service Generation Z is the first generation of the metaverse. No matter what stage it is, human beings are inseparable from social activities, and the social scene of the next generation is the "social metaverse". Follow me to discuss and explore soul's efforts towards the social metaverse! 3. Market analysis (capacity analysis) 1. User scale Data source: iiMedia Research Consulting According to the analysis of iiMedia Research, since 2015, the number of Chinese strangers' social users has continued to rise, and it is estimated that the number of Chinese strangers' social users will reach 649 million in 2020. According to this annual bulk sms service growth trend through the above data analysis, it is expected that the user scale of 700-800 million will be the ceiling bottleneck of the stranger social industry.
With the emergence of various products in the stranger social market, products that entered the market early, such as Tantan and Momo, not only need to retain their own users, but also resist the violent impact of new products. The author found that although the bulk sms service Chinese stranger social market has existed for ten years, there has not been a specific product with a monopoly position, and there is still room for growth for new products that subdivide social networking. In the context of this industry, it is recommended that new products need to create staggered competition, strong user stickiness, targeted user groups, and marketing strategies. 2. Industry development stage Data bulk sms service source: Mob Research Institute According to the analysis of the development stages of the industry in the above figure, the stranger social market has gone through four stages, namely the budding stage,